Some very interesting data from Tubemogul about online video has been released in the last couple of days, showing that facebook is ranked #5 in top online video sites in the USA by unique viewers (based on April ’10 data). Perhaps not that surprising but it is when you consider that facebook has no real video strategy, it’s just sort of happened. Also and in some ways more importantly, advert based videos on facebook are seeing higher click-through rates than industry standards (although this is a little skewed by social gaming currency offers) & viewers are more engaged in the videos viewed on the site.
So what’s the relevance for you? If you have video content already, why isn’t it on facebook too?