Introduction

Digital marketing – what is it?

A very good question & one to which the answer evolves on a daily basis.  In essence, we work with digital media, with a specialism in social media to get your message out there & communicate with your audience in a two way conversation.

So what’s social media?

We like to think of social media as being an interactive conversation, which often revolves around user generated content. Sites such as facebook, twitter, discussion forums, youtube and blogs are all social media.

Why is it important?

On a practical basis, more & more time is being spent on these types of website & if you want to market a product effectively you need to follow the people. Many of the sites are free to use, so a social media campaign can be very cost-effective.

Beyond all the financial reasons, here at Blacktype we believe a marketing conversation should be a two way thing. It’s just as important to listen to your customers as it is to sell to them.